Wednesday, 7 December 2011

Many advertising campaigns have attempted to increase consumption, brand and customer loyalty.
Babycham is the trade name of a light, sparkling perry invented by Francis Edwin Showering (1912-1995), a brewer in Shepton Mallet in Somerset, England; the name is now owned by Constellation Europe Limited. Launched in the United Kingdom in 1953, the drink was marketed with pioneering television advertisements to appeal specifically to women.

The drink was aimed at woman and was the first alcoholic drink to be advertised on television.
Comeback for Sixties drink Babycham
by Stephen Hayward, Sunday Mirror 30/10/2011


Babycham
It's the drink that symbolised the Swinging Sixties...then for years became the naffest tipple in town.

But Babycham is back, with sales up 50 per cent in the past year.

Launched in 1952, it was the first alcoholic drink aimed at women. And with its famous “Bambi” deer logo and goblet-style branded glasses, the sparkling pear-­flavoured drink sold millions of bottles a year at the height of its popularity.


The famous catchphrase of its TV ads, “I’d love a Babycham”, led to such huge demand that it even had to be rationed at one point.

But sales nosedived as wine and ready-mixed spirit drinks became readily available, and Babycham became thought of as seriously uncool.

Now industry experts reveal that demand is rocketing once again. Sales at Morrisons have leapt by 50 per cent in the last year while Tesco are selling thousands more bottles each week. Annual sales of all perry (pear-based alcohol) rose from £1.4bn in 2004 to £2.4bn now,

A Tesco spokesman said: “Babycham is once again popular and we have seen a substantial ­increase this year.”

Sainsbury’s ­added: “It has enjoyed a real ­revival. We anticipate sales will be up 50 per cent on last year.”

babycham advert 1980's

Wednesday, 9 November 2011

Multimedia

Multimedia is media that uses multiple forms of information content and information processing (e.g. text, audio, graphics, animation, video, interactivity) to inform and/or entertain the (user) audience.

Multimedia is either linear and non-linear.
linear progresses with no user interaction.
Non-linear offers users interactivity to control progress e.g. computer games and dvd's.

Exploding plastic inevitable was a rock music/cinema experience that was the first thing to be described as multimedia 1965.
In the 1970's multimedia described presentations with projector slides in time with an audio track.
Now it means electronically delivered combination of media.
serve with cherry
low/worker class posh drink
for nice girls
cocktails?
Launched in the UK in 1953, Babycham was the first alcoholic
drink to be advertised on UK television and was marketed as a
‘genuine champagne perry’.
Popular throughout the 1960s and 1970s, the brand’s appeal
waned with the rise of cheaply available alternatives and a
tightening up of the regulations governing alcohol advertising
on television

tagline

ESTD 1953 "THE HAPPIEST DRINK IN THE WORLD".
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Babycham Sparkling Perry
(75cl)
£2.35
(£3.13 per 1lt)


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ESTD 1953 "THE HAPPIEST DRINK IN THE WORLD".

Product Code: 2657

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Wednesday, 12 October 2011