Wednesday, 7 December 2011

Babycham is the trade name of a light, sparkling perry invented by Francis Edwin Showering (1912-1995), a brewer in Shepton Mallet in Somerset, England; the name is now owned by Constellation Europe Limited. Launched in the United Kingdom in 1953, the drink was marketed with pioneering television advertisements to appeal specifically to women.

The drink was aimed at woman and was the first alcoholic drink to be advertised on television.

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