bacardi posters make you feel very classy, they are seductive and make you feel like its a privilege to drink it. Its got a cool, business, professional air to it, the glass is knocked over and shows its cool, laid  back attitude.
The colours are and wavy lines in the background are mystical, magical and dream like showing but also the kind of lights you'd see at a high end club/bar so this makes the consumer imagine drinking it in this clean, fresh setting.